nestle-purelife.co.uk | Free Online SEO Audit for nestle-purelife.co.uk

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.nestlepurelife.com/uk/en/

Character length : 29

Title

Home | Nestle Pure Life

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: Home
type: website
url: https://www.nestlepurelife.com/uk/en/
image: https://www.nestlepurelife.com/uk/en/sites/g/files/xknfdk151/files/hero-woman-sense-of-adventure.jpg

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://nestlepurelife.com/robots.txt

User-agent	Disallowed for the search engines
*	/uk/en/core/ /uk/en/profiles/ /uk/en/README.txt /uk/en/web.config /uk/en/admin/ /uk/en/comment/reply/ /uk/en/filter/tips/ /uk/en/node/add/ /uk/en/search/ /uk/en/user/register/ /uk/en/user/password/ /uk/en/user/login/ /uk/en/user/logout/ /uk/en/index.php/admin/ /uk/en/index.php/comment/reply/ /uk/en/index.php/filter/tips/ /uk/en/index.php/node/add/ /uk/en/index.php/search/ /uk/en/index.php/user/password/ /uk/en/index.php/user/register/ /uk/en/index.php/user/login/ /uk/en/index.php/user/logout/

User-agent

Disallowed for the search engines

/uk/en/core/
/uk/en/profiles/
/uk/en/README.txt
/uk/en/web.config
/uk/en/admin/
/uk/en/comment/reply/
/uk/en/filter/tips/
/uk/en/node/add/
/uk/en/search/
/uk/en/user/register/
/uk/en/user/password/
/uk/en/user/login/
/uk/en/user/logout/
/uk/en/index.php/admin/
/uk/en/index.php/comment/reply/
/uk/en/index.php/filter/tips/
/uk/en/index.php/node/add/
/uk/en/index.php/search/
/uk/en/index.php/user/password/
/uk/en/index.php/user/register/
/uk/en/index.php/user/login/
/uk/en/index.php/user/logout/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Home | Nestle Pure Life

Character length : 23

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
6	7	0	0	0	0

Heading structure in the source code

<H1> Drink Well. Live Well. ™
<H1> Healthy Hydration
<H2> Water represents about 60% of an adult’s body weight.
<H1> Pass it on
<H2> What did your mum pass on to you?
<H1> Sustainability
<H2> Value for Nestlé® Pure Life® also creates value for society.
<H1> Super Heroes drink water
<H2> Your favourite Super Heroes and awesome games
<H1> The Nestlé® Pure Life® range
<H2> Nestlé® Pure Life® Spring Water
<H2> Nestlé® Pure Life® Spring Water
<H2> Nestlé® Pure Life® Spring Water

Word cloud

water12
healthy7
pure7
pass6
life®5
nestlé®5
drink4
life4
hydration4
pet3
spring3
heroes3
sustainability3
bottles3
super3
products2
play2
all2
normal2
fun2
body2
value2
favourite2
day2
we’re2
home2
discover2
mums2
nestlé2

Keyword matrix

word	title	descriptions	heading
water
healthy
pure
pass
life®
nestlé®

Two Word cloud

pure life®4
life® spring3
pet bottles3
nestlé® pure2
healthy hydration2
super heroes2

404 Page

The website has no standard 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 11 images on this web page.

Alternate attributes for the following 8 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

5.00

Flesch Reading Ease

70.60

Coleman Liau Index

11.60

Automated Readability Index (ARI)

3.70

Dale–Chall Readability

4.90

SMOG Index

8.50

Spache Readibility

5.00

Number of letters

1762

Number of words

378

Number of sentences

Average words per sentences

Number of syllables

580

Syllables in words

603

Average syllables in words

1.53

Number of words in first three syllables

Percentage of word / syllables

13.49

Words not in Dale-Chall easy-word list

109

Words not in Spache easy-word list

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.42 seconds have passed until the page started to load.

Loading time

890 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://www.nestlepurelife.com/.. /seckit.document_write.js

List of render blocking css files

https://www.nestlepurelife.com/.. /css_xBzqwMZE8MBHqWZH5r7m7ZYcrJropU3tM2n-...
https://www.nestlepurelife.com/.. /css_FD08FbB_F933Up0vbTCGFTnPjJgSI6Nm0TDL...
https://cloud.typography.com/7474996/6062372/css/fonts.css
https://fonts.googleapis.com/css?family=Open+Sans:300,400,700
https://cdnjs.cloudflare.com/.. /magnific-popup.min.css
https://cdnjs.cloudflare.com/.. /slick.min.css
https://cdnjs.cloudflare.com/.. /slick-theme.min.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

https://www.nestlepurelife.com/uk/en/modules/contrib/seckit/js/seckit.document_write.js
https://www.nestlepurelife.com/uk/en/sites/g/files/xknfdk151/files/js/js_3aQAC89IIsUTszKjVJQBZPPfZZR6m1KHBKENYI1_xpY.js
https://www.nestlepurelife.com/uk/en/sites/g/files/xknfdk151/files/js/js_hD70tVUDpouaZHlPYuSp4iswvDYZpL-aqxLOpT8ofI8.js

File size of all javascript files combined

390.58KB

Javascript minifying

You can save 12.1KB (18% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

https://www.nestlepurelife.com/uk/en/sites/g/files/xknfdk151/files/css/css_c3juMFhQbKO5LteoCbTgb5dVoNI2OUrE0L_J47J4BZQ.css?op2bd4
https://www.nestlepurelife.com/uk/en/sites/g/files/xknfdk151/files/css/css_4mD2zQ-e95LofK-j5YhX7O_G4i-WGCNWETWtyP-Gyuo.css?op2bd4
https://www.nestlepurelife.com/uk/en/modules/contrib/seckit/css/seckit.no_body.css
https://www.nestlepurelife.com/uk/en/modules/contrib/seckit/css/seckit.noscript_tag.css

File size of all css files combined

433.29KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

34.25KB

Gzip compression

Error! By using Gzip you can save 3.2KB (74% compression) on your site.

By compressing https://c.evidon.com/pub/c/2020/8708.js you can save 3.2KB (74% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://js-agent.newrelic.com/nr-1071.min.js	2 hours

Speed test – Images

File size of all images combined

1.13MB

Image optimisation

You can save 367.4KB (47% compression) by optimising the images below:

By lossless compressing the https://www.nestlepurelife.com/.. /purelife-hashtag-background_0.jpg you can save 277.3KB (92%) data.
By lossless compressing the https://www.nestlepurelife.com/.. /hero-woman-sense-of-adventure.jpg?h=d969... you can save 39.7KB (16%) data.
By lossless compressing the https://www.nestlepurelife.com/.. /hero-woman-sense-of-adventure.jpg?h=d969... you can save 15.6KB (17%) data.
By lossless compressing the https://www.nestlepurelife.com/.. /intro%20banner%20890x570px.jpg?h=da5b278... you can save 7.8KB (26%) data.
By lossless compressing the https://www.nestlepurelife.com/.. /forest-and-hills.jpg?h=4c279b4e&itok=Pty... you can save 6.5KB (22%) data.
By lossless compressing the https://www.nestlepurelife.com/.. /400x400-NPL-kids-pack-25cl.jpeg?itok=dFr... you can save 5.5KB (23%) data.
By lossless compressing the https://www.nestlepurelife.com/.. /12x50cl.jpg?itok=hCrov0Og you can save 4.1KB (25%) data.
By lossless compressing the https://www.nestlepurelife.com/.. /6x15l.jpg?itok=4RegmfN_ you can save 3.9KB (25%) data.
By lossless compressing the https://www.nestlepurelife.com/.. /quality-water-my-family-can-rely-on.jpg?... you can save 3.7KB (18%) data.
By lossless compressing the https://www.nestlepurelife.com/.. /woman-drinking-nestle-purelife-bottle-b.... you can save 2.1KB (17%) data.
By lossless compressing the https://www.nestlepurelife.com/.. /cta-white-arrow.png you can save 885B (75%) data.
By lossless compressing the https://www.nestlepurelife.com/.. /cta-pink-arrow.png you can save 200B (38%) data.
By lossless compressing the https://www.nestlepurelife.com/.. /facebook.png you can save 131B (36%) data.

Links

We found a total of 20 different links.
Internal links: 16
External links: 4

External links:

Link text (anchor)	Link strength
Terms & conditions
Cookies
Privacy policy
https://www.facebook.com/NestlepurelifeUK

Internal links:

Link text (anchor)	Link strength
Skip to main content
Home
Healthy Hydration
Products
Pass it on
Sustainability
About Us
Contact us
https://www.nestlepurelife.com/uk/en
Discover Healthy hydration
Pass on the love of water
Learn more
Play now
https://www.nestlepurelife.com/products
Home
About us

Website security

104.16.187.130

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Drink Well. Live Well. ™, ( 305px from top )
H1 : Healthy Hydration , ( 825px from top )
H2 : Water represents about 60% of an adult’s body weight. , ( 877px from top )
H1 : Pass it on , ( 1685px from top )
H2 : What did your mum pass on to you? , ( 1737px from top )

Typos

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SEO report of nestle-purelife.co.uk